More than a billion women worldwide will experience perimenopause, yet the majority feel completely unprepared for it. A recent survey found that 54% of women don’t feel adequately informed about perimenopause and its potential symptoms. Flo Health is changing that with a groundbreaking new feature designed specifically for this underserved life stage.
The launch of Flo for Perimenopause represents a significant expansion for the world’s leading women’s health app. The feature offers personalized guidance, symptom tracking, and educational content developed in collaboration with over 100 medical experts. At its core is the Perimenopause Score—a science-backed digital assessment tool that helps women understand and contextualize their symptoms.
The timing couldn’t be more critical. Research published in the Nature Portfolio journal npj Women’s Health demonstrates that perimenopause symptoms often begin earlier than previously understood. Women report experiencing hot flashes, irregular cycles, mood changes, and fatigue without understanding what’s happening to their bodies. The new perimenopause features address this knowledge gap head-on.
With over 420 million users globally, the femtech company is uniquely positioned to reach women at scale during this transition. The feature includes access to Secret Chats, an anonymous in-app forum where users can connect with others experiencing similar symptoms, reducing the isolation many report during perimenopause.
This expansion aligns with the company’s broader strategy of supporting women throughout their entire health journey. Having already built FDA-ready infrastructure for clinical-grade features, the perimenopause launch demonstrates continued commitment to addressing the most underserved areas of women’s health with medically credible, accessible tools.